Services, the paramount to first impression?

           People always wonder how to be successful in their businesses. In this e-generation, service is the most significant and employers have to set row of services as priorities, trying to provide the best favors to uphold their employees and clients. Somehow, we cannot often deliver top-notch or what we believe is the best for them. In order to position the right employee to offer great customer services, we need to be disproportionally good at something and disproportionally bad at something else. Being a perfectionist will definitely fail the business. We will lose out trying to please everyone. We need to know when the employees disappoint the customers and how to make alternative choices to pleasure them even more.

There are array of competitors out the boundaries and there is no way to have the best picture than others at everything. When MacBook first introduced, it desired to reach the world’s classic lightest weight. The engineer came out with a quick release that have to be the best at classic weight, they have to give up on other features, especially smaller memory capacity and shorter battery lifespan due to its smaller size. Something needed to be sacrificed so to enhance the best part.

Ten years ago, Fred Wiersema came out with a theory on how to turn your business into a magnet by hiring the right employee at the right time and manage to patch for clients purposes in building trust and engaging a stable relationship. It is encouragable to keep in touch with them, understand their needs and desires to ameliorate our products and services. According to Professor Frances Frei, she emphasizes that the appointed employee will not be able to come out with a perfect way to enlighten the comprehensive services due to our customers’ multiple preferences where perfection will only exhaust us physically and financially.

Imagine that customer A prefers best product quality and customer B prefers cheaper prices or both the employees deliver two different superior concepts. What choices would you make to maintain these two group of customers? Improving the product quality would attract customer A but it would definitely increase in prices for R&D purposes. This would eventually make customer B with an oppose preference to leave us. Selling the products at lower prices would of course persist customer B. However, this might exhaust the company resources. Alternatively, we would have to make choices among these group of customers.

One of the airlines in India tried to be the "best" at everything - brand new aircraft, six cabin crew members on an aircraft with 100 seats and 70 passengers, "gourmet" meals even on an hour's flight, individual monitors in economy class - and today is on the verge of bankruptcy. If the employees of the airline had focused on safety and punctuality, things might be different.

It is hard for the employers to locate the employees at the appropriate circumstances as different customers own different preferences. The only alternative choice for the company is to use the market focused strategy, to get in touch with their customers, focus and improve their productivity and services corresponding to the highest preferences. Besides, engaging with recruiters to tailor the candidates' profile would develop a better picture in preventing crtitical issues especially personalities since they work at each one for a short stint as needed for specific hiring purposes. Company that uses multiple market focused would always end up to be a failure upon the raise of rivalries.